Growth strategy
Clear positioning, focused priorities, and a plan your team can execute.
Explore growth strategy
Bottle Rocket Growth
Growth strategy.
Hands-on execution.
StrategyIntelligenceExecution
Growth is a shared mission.
A few of the organizations we've built with.
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What we do
Built for growth.
We help you understand your market, build the right growth motions, and put the people and systems in place to run them. From research to revenue, we connect the plan to the work.
Market intelligence
Find the right accounts, decision-makers, and signals to act on.
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AI & GTM systems
Custom agents and connected workflows built around your business.
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Revenue motions
Turn outreach, partnerships, and follow-up into a repeatable sales process.
Explore LinkedIn outbound
Team building
Recruit, onboard, and equip the people who will drive growth.
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Event strategy
Meet the right people, book conversations, and follow through.
Explore event strategyFor marketing leaders
Account intelligence your campaigns can actually use.
Build an account-based marketing audience around verified fit, relevant signals, and the people involved in each decision. We help marketing and sales agree on priorities, then turn that research into coordinated campaigns and experiments across the channels that fit.
Research-led growth
Know your market.
Know your next move.
Start with the companies you can genuinely help. We work with you to define what makes a strong fit, map the market against those criteria, and prioritize where to focus. Then we research the people involved in each buying decision.
Research with a next step.
We map your market, define customer fit, and identify the people and contact routes that matter.
We triangulate data across sources using enrichment waterfalls, client-specific AI agents, and human review to uncover relevant signals and prioritize where to act.
Your team gets a focused account map, research-led lead lists, and clear next steps, with facts separated from assumptions.
- Who
- The accounts that fit, the people who make decisions, and the champions who can help.
- Where
- The relevant channels, communities, and events, plus verified contact routes where available.
- What
- The problem they may need to solve and the part of your offer that fits.
- When
- The signals that suggest it's time to act, and the accounts that need more evidence or time.
- How
- The message, approach, owner, and follow-through that turn the research into a growth motion.
An illustrative market map
Map your universe.
Map your next move.
See how fit, evidence, people, and timing turn a broad market into a focused next move. Every example below is fictional.
Bottle Rocket GrowthYour CompanyThe BRG universe
Your mission.
The right tools for it.
The work determines the tools. We build a research and execution workflow around your market, your questions, and the systems your team already uses.
- 01Find and verify
Research accounts and people, cross-check the evidence, and fill the gaps that matter.
- 02Watch and prioritize
Use client-specific agents to surface meaningful changes and help decide what needs attention.
- 03Put it to work
Give the team the context, contact routes, and next steps inside the tools they actually use.
How we work
Start with the goal.
Build from there.
We look at the whole path to revenue, then agree on what to build first. The plan stays connected to the work, whether we're running it, building alongside your team, or handing it over.
- 01
Find the real gap.
Review your offer, customers, pipeline, team, and systems. Work out whether the constraint is market fit, access, execution, or closing.
- 02
Map and build.
Research the market, prioritize accounts, and build the motions, tools, and team responsibilities around the opportunity.
- 03
Put it to work.
Equip the people doing the work. Run focused tests, support execution, and make sure every handoff carries the context it needs.
- 04
Improve what matters.
Review qualified opportunities, deal progression, and revenue alongside activity. Refine the approach before expanding it.
Bottle Rocket GrowthBottle RocketEvents
A different kind of growth work
Growth, at race speed.
We work with NASCAR race teams as well. The setting is different, but the growth questions translate: which partners fit, who makes the decision, how to tell the story, and what happens after the first conversation. You don't need a race car to need a better growth strategy.
Explore Bottle Rocket Racing
At the 2025 NASCAR Xfinity Series race in Chicago.
Who's behind it
Founder-led.
Specialist-backed.
Founder & CEO
Mike Cubberly
Strategy stays close to the person doing the work.
Mike founded Bottle Rocket Growth after more than a decade in B2B go-to-market roles. His work connects growth strategy, market research, sales-team development, and hands-on execution.
BRG works with specialist contractors in research, operations, copy, and engineering. The team is shaped around the engagement, with Mike leading the relationship and keeping the work connected.
More about Mike at mikecubberly.com.
HeyReach ExpertResearch
Market mapping, account intelligence, and signal-based research.
Operations
Connected workflows, clear ownership, and useful reporting.
Messaging
Positioning, relevant conversations, and sales-ready materials.
Engineering
Client-specific agents, custom tools, and practical integrations.
From the work
A little more
on the approach.
Approaches, not a one-size-fits-all playbook. Every client has different goals, constraints, and starting points. We agree on the tools, channels, and scope that fit.
Targeting
How to define an ICP your team can actually use.
Separate company fit, buying roles, market size, and timing.
Read the framework Audience buildingBuild a list with a reason to reach out.
How BRG thinks about signal-based research and prospect prioritization.
Read the framework ExecutionGive every step in the sequence a job.
Context, handoffs, platform risks, and clear measurement.
Read the frameworkA few useful answers
Before
we talk.
Do we need a whole growth rebuild?
Not necessarily. We start with the gap that matters most. That could be a focused ICP and market-mapping project, a team build, an event program, or a broader growth strategy with hands-on execution. LinkedIn outbound is still available when it fits the plan.
Can you build with our team, or help us hire one?
Both. We can work alongside your existing team or help define roles, recruit, onboard, and enable new people. We agree on what BRG owns, what your team owns, and how the work gets handed over.
What do the AI agents actually do?
We build them around each client's ICP and research questions. They can help find and cross-check information, monitor relevant signals, and prepare context for the team. Sources and human review matter. A possible signal is not proof that someone is ready to buy.
What should we bring to the first conversation?
Your offer, your growth goals, who you're trying to reach, and where the work gets stuck. Bring what you know about your pipeline, team, and existing tools. We'll work through the gaps and where BRG can help.
Let's talk growth
What are you
working toward?
Tell us where you want to go and what's getting in the way.
We'll talk through where BRG can help.