Bottle Rocket Growth
B2B market research and account intelligence.
Research that helps marketing and sales agree on who fits, what is known, and where to act.
Bottle Rocket Growth (BRG) builds market and account research around your offer, target customers, and growth objectives. The output should help your team decide where to spend time and how to approach the right people.
Define the audience before building the list
We work with you to define company fit, exclusions, relevant buying roles, and the questions that research needs to answer. A useful account universe explains why each company belongs. It can support account-based marketing, sales prioritization, partnerships, or event planning.
Company size, location, business model, service scope, and technology can be useful criteria. Which ones matter depends on your offer. We avoid treating a convenient filter as proof that an account is a good prospect.
Connect accounts, people, and evidence
- Market maps: a view of relevant segments and accounts against agreed criteria.
- Buying-role research: the people involved in decisions, with current identity and role checks where evidence is available.
- Account context: relevant announcements, hiring, projects, or changes that deserve further investigation.
- Usable handoffs: source links, research notes, confidence, exclusions, and next actions for the team.
Keep facts separate from interpretations
A new executive, an open role, or a product launch can justify further research. It does not establish buying intent, available budget, or willingness to speak. We retain the underlying source and distinguish an observed fact from a possible explanation.
Research depth and tools vary with the question. Permitted public sources, enrichment providers, and client-specific AI agents can each help fill gaps. Missing person-level evidence remains a gap to review.
Put the research into the workflow
Marketing and sales need shared definitions for fit, ownership, and follow-through. BRG helps turn research into focused audiences and account priorities that your team can use in its existing systems. We can also discuss refresh rules so important changes do not disappear into an old spreadsheet.
For a first conversation, bring your offer, example customers, target market, and the research decisions you want to make. We will discuss the level of evidence and deliverables the project needs.