BRG Insights
Growth strategy.
Grounded in the work.
Practical writing on understanding your market, finding the right people, and building a growth motion your team can execute. Start with the problem, then choose the approach.
Market strategy
How to define an ICP your team can actually use
Separate company fit, buying roles, market size, and timing signals to build a practical B2B growth strategy.
Read the guideResearch & market intelligenceSignal-based list building: from web research to useful priorities
Build an account universe with verified fit, signals, buying roles, ABM audiences, clear ownership, and next actions.
Read the guideTrust & channel strategyLinkedIn sender strategy: credibility, ownership, and account risk
Choose a credible sender and clear relationship ownership without borrowed-profile promises, fixed warmup schedules, or zero-risk claims.
Read the guideExecution & measurementHeyReach sequence architecture: context, handoffs, and measurement
Place HeyReach workflows within an account strategy, with clear channel choice, reply ownership, exclusions, and account-level measurement.
Read the guide