Bottle Rocket Growth
B2B growth strategy that connects to the work.
For B2B teams deciding where to focus, what to say, and how to turn a plan into execution.
Bottle Rocket Growth (BRG) helps B2B organizations connect market understanding, positioning, and execution. We start with your offer, the customers you can help, and the way your team currently wins business. The aim is a set of useful decisions your team can act on.
Start with the decision that matters
A growth engagement can begin with an ideal customer profile, a market map, a positioning question, or a gap between marketing and sales. We examine what you know, what the evidence supports, and what still needs testing. Research, interviews, existing sales conversations, and your team's experience can each inform the work.
We define company fit separately from buying roles and timing. A company can fit your offer without being ready to buy. That distinction shapes the audience, the message, and the next action.
What the plan can include
- Market and customer priorities: the segments and accounts worth investigating, with clear inclusion and exclusion criteria.
- Positioning and messaging: who you help, which problem your offer addresses, and the evidence behind the claim.
- Growth motions: a coordinated approach to outreach, partnerships, events, and follow-through where those channels fit.
- Execution ownership: the people, systems, and next steps needed to put the plan into practice.
Keep strategy close to execution
Mike Cubberly leads the relationship and connects the plan to the work. BRG can work alongside your team, help build the team, or support execution within an agreed scope. We choose priorities around the market, existing systems, available people, and budget.
Measurement should show what happened and what it means. We agree on relevant measures and definitions before interpreting results, then use the evidence to adjust the work.
Bring the context you already have
A useful first conversation covers your offer, strongest customer relationships, current channels, and the decisions that feel unresolved. Share what you have tried and what you have learned. From there, we can discuss whether a focused project or ongoing support fits.