Bottle Rocket Growth
Build and enable your B2B growth team.
Connect the roles, onboarding, and working practices your growth plan needs.
Bottle Rocket Growth (BRG) helps B2B organizations recruit, onboard, and equip the people who will drive growth. Team development sits alongside strategy and execution so the people doing the work understand the market, offer, and priorities.
Define the work before the role
We start with the growth motion and the responsibilities it requires. That includes the audience, research, outreach, follow-up, reporting, and handoffs between marketing and sales. Clear ownership helps you identify which work belongs with an existing teammate and where additional capacity or skills may be needed.
A role should have a defined purpose, practical responsibilities, and a way to assess the work. The right shape depends on your stage, market, available budget, and existing team.
Recruit, onboard, and enable
- Role definition: connect responsibilities and priorities to the go-to-market plan.
- Recruiting support: help shape the process around the work the role needs to perform.
- Onboarding: give people context about the offer, customers, systems, and team handoffs.
- Enablement: equip the team with useful research, messaging guidance, processes, and review practices.
Make the handoffs explicit
A team needs to know who maintains account context, who owns replies, how a conversation reaches the next person, and how outcomes are recorded. BRG can work alongside your team to connect those steps and keep the execution aligned with the plan.
We also look at the tools and information people need to do their jobs. A process is more useful when the team can follow it, understand why it exists, and see where a decision or approval is required.
Work alongside your team
Mike Cubberly leads BRG engagements, with specialist contractors in research, operations, copy, and engineering where the agreed work calls for them. Support can focus on a specific team gap or form part of a broader growth engagement.
For a first conversation, bring the current team structure, the work that is not getting done, and the roles or skills you think you need. We can discuss what to build, what to equip, and where hands-on support fits.