Find your people.
Map target accounts, buying roles, speakers, and available attendee signals. Check who fits and what supports their attendance.
Prioritized audience + source notesBottle Rocket Events
Arrive with
meetings
on the calendar.
The right people. A reason to meet. A plan before the doors open.
Bottle Rocket Growth (BRG) researches your audience, runs pre-event outreach, and turns interest into meeting handoffs your team can use.
Conferences · Executive dinners · Side events
YOUR CONFERENCE, PLANNED.Good meetings.
Already in motion.
Example workflowAudience researchedAccount fit + attendance evidence
Conversation startedRelevant invitation + reply handling
Meeting preparedTime, place, owner + context
BRGFrom first invite to next step.
Your team gets the context.You show up ready.
Big rooms. Specific people.
Across the B2B event landscape
KubeCon + CloudNativeCon
AWS re:Invent
Dreamforce
SAP Sapphire
NVIDIA GTC
Web Summit
SaaStr
SaaStock
SXSW
Slush
Adobe Summit
RSAC ConferenceSelected conferences and event brands. Logos identify events, not client relationships or endorsements.
Before the badge pickup
Make the trip
worth the trip.
We build the meeting motion around your buyers, your offer, and your event. Every handoff has a clear owner.
Start the conversation.
Build relevant invitations, run the agreed outreach, and handle replies. Keep existing customers and active opportunities out of the wrong campaign.
Outreach + reply ownership
Put it on the calendar.
Coordinate availability, confirm time and location, and prepare the brief. Carry the conversation into follow-up after the event.
Meeting brief + clear next stepA look inside the work
See what lands
in your team's hands.
Usable research. Visible progress. The context to make the meeting count.
Illustrative examples · no client data
Build around the meeting
One event.
A connected plan.
Start with pre-event meeting booking. Add the pieces that make sense for your team.
Audience Intelligence
Research the right accounts and people. Keep fit, identity, and attendance evidence visible.
- Speakers, exhibitors, and event signals
- Current roles and account priorities
- Source-backed research your team can review
Event Enricher
Turn a partial roster into a useful audience. Resolve company and title fragments into reviewed matches.
- Company and person matching
- Contact enrichment and deduplication
- Uncertain matches clearly flagged
Pre-event Outreach
Give each invitation a reason to exist. Connect approved messaging, reply handling, and scheduling.
- Audience segments and relevant invitations
- Agreed channels and sender capacity
- Confirmations, reminders, and meeting briefs
Conference Commanders
Dedicated meeting-makers on the ground, briefed on your offer and the people you want to meet.
- Priority-account briefs and floor coverage
- Relevant conversations and introductions
- Meeting handoffs with conversation notes
Dinners & Side Events
Bring the right people into a smaller room. Build a focused guest list and a useful reason to attend.
- Audience and invitation strategy
- RSVP tracking and host preparation
- Introductions and follow-through
After the Event
Keep the conversation moving. Carry meeting context, next steps, and ownership into the wider pipeline.
- Follow-up with the original context
- CRM handoffs and accountable owners
- Reporting from replies through next steps
On the horizon
The next room
is getting ready.
Selected upcoming conferences. Pick the event, then build the audience and outreach plan around it.
NOV 9–12, 2026KubeCon +
CloudNativeCon NA
Salt Lake City, Utah
Official eventNOV 9–12, 2026Web Summit
Lisbon
Lisbon, Portugal
Official eventNOV 18–19, 2026Slush
Helsinki
Helsinki, Finland
Official eventNOV 30 – DEC 4, 2026AWS
re:Invent
Las Vegas, Nevada
Official eventDates checked against organizer websites on October 8, 2026. KubeCon includes pre-event programming on November 9; the main conference is November 10–12. Confirm details with the organizer before planning travel.
Founder-led. Hands-on.
Mike Cubberly
Your event plan stays close to the person leading the work. Mike leads the relationship, with specialist support around the engagement.
Meet the teamEvidence before assumptions.A relevant company is not proof someone is attending.
Confirmed means confirmed.Interest, a booked slot, and an attended meeting are distinct.
Clear scope. Clear ownership.Channels, timing, access, and responsibilities are agreed together.
A few useful answers
Before we talk.
Do we need an attendee list?
No. Start with the event and your ideal customers. We can research speakers, exhibitors, partner ecosystems, and available attendance signals. A roster helps, but it is not the only starting point.
Can you work with our sales team?
Yes. BRG can provide research, build the outreach motion alongside your team, or own the agreed outreach and meeting coordination. We define the handoff and reply owners before launch.
How far ahead should we start?
As early as you can. We work backward from the event dates, your available calendars, audience access, and approval process. If the event is close, we prioritize the most useful work that fits the time available.
What counts as a booked meeting?
We agree on the criteria before starting. A confirmed meeting has an agreed time, location or meeting link, and an owner. An invitation sent or a positive reply is tracked separately.
What about travel, staffing, and event logistics?
On-site staffing, event access, travel, venue sourcing, catering, and production are included only when specifically agreed. The plan can focus entirely on pre-event outreach and meeting booking.
Your next conference starts here
Bring the event.
Let's build the meetings.
Send the conference, the people you want to meet, and what you already have. We’ll work out the right plan together.
Talk with Mike mike@bottlerocketgrowth.comEvery engagement is scoped to your audience, offer, timing, and team. Meeting outcomes depend on those inputs and execution.